Sunday, August 28, 2011

e-commerce equals death

I was working again on Tuesday, shooting e-commerce for a Japanese website. E-commece basically means that you're shooting each outfit the site has to offer, plus the additional colors each piece comes in - so roughly, that equals something around 50,000 outfits. More or less.

The production team tries to make it as easy as possible on the models though, because if you look exhausted in the photographs then the whole point is ruined. So there are a few numbers of breaks in between the day. But after an endless 8 to 10 hours, you're completely over and ready to be done.

image: behind the scenes at GILT; a small part of my clothes for the day.

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